Orthoease 2009 Client Conference

Guest Speakers

Scarlett Thomas
President, Orthodontic Management Solutions
www.orthoconsulting.com

Scarlett Thomas is a nationally recognized orthodontic practice consultant. Having been in the orthodontic field for over 23 years, she has excelled in every aspect of building, managing and growing an orthodontic practice. She has lectured nationally for several orthodontic companies, study clubs, the Damon Forum and for her own workshops and seminars. She has led round table discussions at the PCSO and has been invited by the AAO and the MASO to lecture at their conferences. Her articles on the topics of building and managing successful orthodontic practices are regularly published in the leading orthodontic magazines.

Scarlett has a profound knowledge of all areas in the orthodontic field. From chair side assisting to treatment coordinating, office management, marketing and front desk administration. She has spent years focusing on each of the major areas and developing specific methods that drive real results. Her hands on experience makes her teaching style unique and effective and her attention to detail can transform any practice in a short period of time.

Scarlett's time tested methods have allowed practices to triple their production volume and more than double their yearly collections in a short 24 month period, with case acceptance numbers consistently exceeding 80%. Scarlett not only specializes in helping established practices improve their performance, but she also works with new orthodontists all across the country, coaching them in specific areas to help them build a stronger foundation for their businesses.

Pat Rosenzweig
Mosaic Management Professionals
www.mosaicmanagementpro.com

Pat Rosenzweig is co-founder of Mosaic Management Professionals providing management and business consulting for orthodontic offices as well as general dental and other specialty offices. Pat has an extensive background in dentistry including experience working with general, periodontal, endodontic, oral surgery and orthodontic offices. She also has a background in education with a liberal arts degree, and a minor in secondary education.

Many and varied years of experience in dental offices have given Pat a unique insight into the day-to-day problems faced by dental staff members and the challenges faced by doctors. In her time “in office,” Pat has had an opportunity to develop extensive management and systems skills she uses to create models for her clients.

She views every office as a unique challenge, with its own special dynamic and its own consulting and systems needs. Her commitment to creating an individual plan for each client has been a hallmark of her consulting. Pat works directly with offices all over the country and is also available for individualized seminars.

Andrea Cook
Orthodontic Clinical Consultant and Trainer
www.andreacookconsulting.com

Andrea is a veteran in clinical procedures and clinical productivity. She has over 20 years of experience and has worked as a clinical consultant and trainer for premier orthodontic practices throughout the country. Since effectively training clinical team members is a critical portion to the advancement of clinical productivity and profitability, Andrea works with teams to increase efficiency, improve communication and guide the office to a new level of excellence. Andrea can assist you in enhanced patient communications and education and in creating a systematic means of conveying the intended message at the intended time.

Dr. William W. Thomas
Board Certified Orthodontist and Instructor
www.powaybraces.com

Dr. Thomas is Board Certified Orthodontist and an internationally known instructor . He practices full time at his two orthodontic practices in Southern California and lectures as a part time instructor in UCLA's Orthodontic Department.

Dr. Thomas was born and raised in San Diego and graduated from University of San Diego (Magna Cum Laude) where he also played on the football team as the captain and was nominated for All American his senior year while playing inside linebacker. Dr. Thomas received both his dental and orthodontic training at the GeorgeTown University.

Charis Santillie
President, Smile!

Charis welcomes new challenges and embraces change. Her entrepreneurial energy comes from her involvement in all aspects of growing a family business that started in the kitchen to an international corporation. Charis graduated with a B.A., cum laude, in Business Administration from the University of Puget Sound in Tacoma, Washington. Prior to starting her own business, Charis was a project manager at Stone Communications in San Francisco, and worked with over 60 leading, emerging-growth high-tech and biotech companies in Silicon Valley.

In 2000, Charis became a freelance graphic designer. She partnered with her husband a few years later to develop an outside-the-box marketing strategy for his orthodontic practice in Novato, California. Charis soon recognized a niche market opportunity and created Smile!, which has helped 300 practices achieve greater success.

Beth Leach
President, Practice Marketer
www.practicemarketer.com

Beth Leach has been in Orthodontic practice marketing for more than 15 years. Her experience includes developing marketing plans and strategy, managing content and design for internal, external and referral marketing materials, hands-on training and advertising placement. Beth focuses on enhancing patient communications, and presenting a cohesive, positive practice message to your target patients and potential patients.

Beth has developed marketing strategies and has implemented marketing campaigns for more than 2000 dental and orthodontic practices as well over 1700 other medical professionals. Her corporate clients include: Ormco, Align Technology, Bioform Medical, Baskin Robbins, Sunkist, Gloria Jeans Coffee, Southern California University of Health Sciences and more.

Beth is the president of PracticeMarketer. PracticeMarketer.com offers customizable marketing materials available online, sales training, marketing plans, custom branding and advertising design and placement.